Often, this process happens silently behind the scenes, but the process can become very apparent when you don’t receive a message you need. Spam filtering is an excellent tool email providers use to help manage the unending flow of unwanted email messages sent every day. To combat this, email providers utilize sophisticated filters that attempt to sort the legitimate email ( ham) from the unwanted messages (spam). Millions of email messages are sent and received daily and some studies suggest at least half of all messages are spam. Email is an essential communication tool and nearly everyone has an email address (or two), but it’s ubiquitous nature makes it a popular target for unsolicited marketing messages, also known as spam.
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